what are mystery shoppers


Mystery shopping - Wikipedia, the free encyclopedia

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** Mystery shopping **

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Marketing
Key concepts
· Product marketing
· Pricing
· Distribution
· Service
· Retail
· Brand management
· Brand licensing
· Account-based marketing
· Ethics
· Effectiveness
· Research
· Segmentation
· Strategy
· Activation
· Management
· Dominance
· Marketing operations
· Social marketing
· Identity
· Digital marketing

Promotional contents
· Advertising
· Branding
· Underwriting spot
· Direct marketing
· Personal sales
· Product placement
· Propaganda
· Publicity
· Sales promotion
· Sex in advertising
· Loyalty marketing
· Mobile marketing
· Premiums
· Prizes
· Corporate anniversary
· On-hold messaging

Promotional media
· Printing
· Publication
· Broadcasting
· Out-of-home advertising
· Internet
· Display advertising
· Behavioral targeting
· Web banner
· Point of sale
· Merchandise
· In-game advertising
· Mobile advertising
· Native advertising
· Product demonstration
· Word-of-mouth
· Brand ambassador
· Drip marketing
· Visual merchandising

· v
· t
· e

*Mystery shopping* or a *mystery consumer* or *secret shopper*, is a tool
used externally by market research companies, watchdog organizations, or
internally by companies themselves to measure quality of service, or
compliance with regulation, or to gather specific information about
products and services. The mystery consumer's specific identity and purpose
is generally not known by the establishment being evaluated.

Mystery shoppers perform specific tasks such as purchasing a product,
asking questions, registering complaints or behaving in a certain way, and
then provide detailed reports or feedback about their experiences.

*Contents*

· 1 Development
· 2 Methodology
· 3 Growth
·


Source: en.wikipedia.org/wiki/Mystery_shopping

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