Demographics - Wikipedia, the free encyclopedia

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** Demographics **

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It has been suggested that this article be merged with /Demography/.
(Discuss) /Proposed since July 2012./

Racial demographic map of Houston, Texas, from the 2000 US census

*Demographics* are the quantifiable statistics of a given population.
Demographics is also used to identify the study of quantifiable subsets
within a given population which characterize that population at a specific
point in time.

These types of data are used widely in public opinion polling and
marketing. Commonly examined demographics include gender, age, ethnicity,
knowledge of languages, disabilities, mobility, home ownership, employment
status, and even location. /Demographic trends/ describe the historical
changes in demographics in a population over time (for example, the average
age of a population may increase or decrease over time). Both distributions
and trends of values within a demographic variable are of interest.
Demographics are very essential about the population of a region and the
culture of the people there.

*Contents*

· 1 History
· 2 Demographic profiles in marketing
· 3 Generational cohorts
· 4 Criticisms and qualifications of demographic profiling
· 5 See also
· 6 References
· 7 Further reading
· 8 External links

*History[edit]*

One of the earliest demographic studies was /Natural and Political
Observations Made upon the Bills of Mortality/ (1662) by John Graunt. Among
the study's findings were that two thirds of children in London died before
their sixteenth birthday.

*Demographic profiles in marketing[edit]*

Main article: Demographic profile

Marketers typically combine several variables to define a demographic
profile. A demographic profile (often shortened to "a demographic")
provides enough information about the typical member of this group to
create a mental picture of this hypothetical aggregate. For example, a
marketer might speak of the single


Source: en.wikipedia.org/wiki/Demographics


what are demographics

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