Zara (retailer) - Wikipedia, the free encyclopedia


** Zara (retailer) **

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Zara España, S.A.
Zara Logo.svg
Type Sociedad Anónima
Industry Retail
Founded Arteixo, Spain (May 24, 1974 (1974-05-24))
Founder(s) Amancio Ortega
Rosalía Mera
Headquarters Arteixo, Spain
Number of locations 1,770 stores^[1]
Area served Worldwide
Key people Óscar Pérez Marcote, Director-general
Products Clothing
Revenue Increase €7.071 billion (2009)
Parent Industria de Diseño Textil, S.A
Divisions · Zara Diseño, S.L.
· Zara Logística, S.A


*Zara* (Spanish: [ˈθaɾa]) is a Spanish clothing and accessories
retailer based in Arteixo, Galicia, and founded in 1975 by Amancio Ortega
and Rosalía Mera. It is the flagship chain store of the Inditex group,
The world's largest apparel retailer, the fashion group also owns brands
such as Massimo Dutti, Pull and Bear, Uterqüe, Stradivarius and Bershka.

It is claimed that Zara needs just two weeks^[2] to develop a new product
and get it to stores, compared to the six-month industry average, and
launches around 10,000 new designs each year. Zara has resisted the
industry-wide trend towards transferring fast fashion production to
low-cost countries. Perhaps its most unusual strategy was its policy of
zero advertising; the company preferred to invest a percentage of revenues
in opening new stores instead. This has increased the idea of Zara as a
"fashion imitator" company and low cost products. Lack of advertisement is
also in contrast to direct competitors such as Uniqlo and United Colors of

Zara was described by Louis Vuitton Fashion Director Daniel Piette as
"possibly the most innovative and devastating retailer in the world." Zara
has also been described as a "Spanish success story" by CNN.^[3]


· 1 Origins and history
· 2 Products
· 3 Manufacturing and


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