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Battle Over 'GIF' Pronunciation Erupts - NYTimes.com
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May 23, 2013, 9:27 am

** Battle Over ‘GIF’ Pronunciation Erupts **

By AMY O'LEARY

It has been called “The Great Schism of the 21st Century” and
“The Most Absurd Religious War in Geek History.”

The debate over how to pronounce GIF, which stands for Graphics Interchange
Format, re-emerged this week when Steve Wilhite, the inventor of the widely
used Web illustration, declared it should be pronounced “jif,”
like the brand of peanut butter, rather than with a hard G sound.

He made the statement first in an interview with The New York Times, then
in an acceptance speech at the annual Webby Awards on Tuesday, where he
received a lifetime achievement award.

Mr. Wilhite incited a debate that generated 17,000 posts on Twitter, 50
news articles and plenty of tongue-in-cheek outrage.

“You can have my hard ‘G’ when you pry it from my cold, dead
hands,” Tracy Rotton, a Web developer from Washington, D.C., wrote on
Twitter.

“Nannernannernanner,” wrote one person on Twitter.

“Pffffffffffffff,” posted another.

Steve Wilhite's five-word acceptance speech at the 2013 Webby Awards, where
he was given a lifetime achievement award. Steve Wilhite’s five-word
acceptance speech at the 2013 Webby Awards, where he was given a lifetime
achievement award.

So what is going on? Elizabeth Pyatt, a linguist at Penn State University,
has a theory: Cultures typically associate a “standard”
pronunciation as a marker of status. Mispronouncing a word — even a
technical term — can cause feelings of shame and inadequacy. If people
believe there is a logical basis for their pronunciation, they are not apt
to


Source: bits.blogs.nytimes.com/2013/05/23/battle-over-gif-pronunciation-erupts/


how is gif pronounced


Graphics Interchange Format - Wikipedia, the free encyclopedia

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** Graphics Interchange Format **

From Wikipedia, the free encyclopedia
Jump to: navigation, search
"GIF" redirects here. For other uses, see GIF (disambiguation).

.GIF (Graphics Interchange Format)
Rotating earth (large).gif
Filename extension .gif
Internet media type image/gif
Type code GIF
GIFf
Uniform Type Identifier com.compuserve.gif
Magic number GIF87a/GIF89a
Developed by CompuServe
Type of format Raster graphics image format

The *Graphics Interchange Format* (*GIF*; /ˈdʒɪf/ or
/ˈɡɪf/) is a bitmap image format that was introduced by CompuServe
in 1987^[1] and has since come into widespread usage on the World Wide Web
due to its wide support and portability.

The format is almost universally used to support up to 8 bits per pixel,
thus allowing a single image to reference a palette of up to 256 distinct
colors chosen from the 24-bit RGB color space. Although the format can
technically support 24-bit color, this is considered bad practice and
results in inflated image sizes. It also supports animations and allows a
separate palette of up to 256 colors for each frame. The normal color
limitation makes the GIF format unsuitable for reproducing color
photographs and other images with continuous color, but it is well-suited
for simpler images such as graphics or logos with solid areas of color.

GIF images are compressed using the Lempel-Ziv-Welch (LZW) lossless data
compression technique to reduce the file size without degrading the visual
quality. This compression technique was patented in 1985. Controversy over
the licensing agreement between the software patent holder, Unisys, and
CompuServe in 1994 spurred the development of the Portable Network Graphics
(PNG) standard. All the relevant patents have now expired.

*Contents*

· 1 History
· 2 Pronunciation
· 3 Usage
· 4 File format
· 5 Palettes

· 5.1 True color


Source: en.wikipedia.org/wiki/Graphics_Interchange_Format

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