How Cheetos Are Made - Processed Foodstuffs - Eater National

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Tuesday, May 25, 2010
Processed Foodstuffs

** How Cheetos Are Made **

Tuesday, May 25, 2010, by Raphael Brion

how-cheetos-are-made.jpg

Leave it to /Wired/ magazine to explain how Cheetos are made: "Gobs of
cornmeal are fed into an extruder... When it passes its boiling point, the
meal 'pops,' creating the Cheetos shape." Then, in either the best job or
the worst job ever, "every four hours, a four-person panel convenes to
inspect and taste the snacks, comparing them to *perfect reference Cheetos*
sent from Frito-Lay headquarters."

· Making Cheetos: It Ain’t Easy Being Cheesy [Wired]

Cheetos
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how are cheetos made


Cheetos - Wikipedia, the free encyclopedia

--------------------

** Cheetos **

From Wikipedia, the free encyclopedia
Jump to: navigation, search

Cheetos
CheetosLogo.jpg
Product type Cheese curl
Owner Frito-Lay
Country  United States
Introduced 1948 (as /Chee-tos/)
1998 (as /Cheetos/)
Markets North America, Australia, Brazil, China, India, Indonesia, Japan,
Poland, Russia, Germany, France, United Kingdom, Mexico, South Korea,
Turkey, Pakistan, Hungary
Previous owners PepsiCo and Kraft Foods
Website cheetos.com

*Cheetos* (formerly called *Chee-tos* until 1998) is a brand of
cheese-flavored, puffed cornmeal snack made by Frito-Lay, a subsidiary of
PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and
began national distribution in the U.S. The initial success of Cheetos was
a contributing factor to the merger between The Frito Company and H.W. Lay
& Company in 1961 to form Frito-Lay. In 1965 Frito-Lay became a subsidiary
of The Pepsi-Cola Company, forming PepsiCo, the current owner of the
Cheetos brand.

In 2010, Cheetos was ranked as the top selling brand of cheese puffs in its
primary market of the United States; worldwide the annual retail sales
totaled approximately $4 billion. The original /Crunchy Cheetos/ are still
in production but the product line has since expanded to include 21
different types of Cheetos in North America alone. As Cheetos are sold in
more than 36 countries, the flavor and composition is often varied to match
regional taste and cultural preferences—such as /Savory American
Cream/ in China, and /Strawberry Cheetos/ in Japan.

*Contents*

· 1 History
· 2 Products and distribution
· 3 List of Cheetos Variations
· 4 Manufacturing
· 5 Promotion and mascot
· 6 In popular culture
· 7 See also
· 8 References
· 9 External links

*History[edit]*

Cheetos were invented in the 1940s by Fritos creator Charles Elmer Doolin,
who cooked early test batches in


Source: en.wikipedia.org/wiki/Cheetos

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