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nofollow - Wikipedia, the free encyclopedia


** nofollow **

From Wikipedia, the free encyclopedia
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For the Wikipedia policy about nofollow, see meta:Nofollow.

This article *needs additional citations for verification*. Please help
improve this article by adding citations to reliable sources. Unsourced
material may be challenged and removed. /(August 2011)/

*nofollow* is a value that can be assigned to the rel attribute of an HTML
*a* element to instruct some search engines that a hyperlink should not
influence the link target's ranking in the search engine's index. It is
intended to reduce the effectiveness of certain types of internet
advertising because their search algorithm depends heavily on the amount of
links to a website when determining which websites should be listed in what
order in their search results for any given term.


· 1 Concept and specification

· 1.1 Example

· 2 Introduction and support
· 3 Interpretation by the individual search engines
· 4 Use by weblog software
· 5 Use on other websites
· 6 Repurpose

· 6.1 Paid links
· 6.2 Control internal PageRank flow

· 7 Criticism

· 7.1 Criticism of usage by Wikipedia

· 8 See also

· 8.1 Blocking and excluding content from search engines

· 9 References

*Concept and specification[edit]*

The nofollow value was originally suggested to stop comment spam in blogs.
Believing that comment spam affected the entire blogging community, in
early 2005 Google's Matt Cutts and Blogger's Jason Shellen proposed the
value to address the problem.^[1]^[2]

The specification for nofollow is copyrighted 2005-2007 by the authors and
subject to a royalty free patent policy, e.g. per the W3C Patent Policy
20040205,^[3] and IETF RFC 3667 & RFC 3668. The authors intend to submit
this specification to a standards


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